Enlightment

At the time of its inception, Simsim was in darkness...literally: the store had no electrical power.

Yes, in the IT City of India we operated with gaslights. And that did not deter our customers. In fact, one regular even remarked that we looked so uncool with running electricity!

Well, as much as we like being different, we too could not manage without power. The power is there. But nothing else has changed - the unconventional timings (open on limited days for limited hours), erratic interior (no shelves), or the tiny stock (more like sample.)

But we have some charming stuff. You have seen Simsim in darkness and now judge it in KEB light.